_archive #14

fashion designer Veronica B. Vallenes
photography Simon Birk
stylist Stephanie Loa 
makeup & hair May Naes at Scoop Artists 
models Trine Hyldtoft at Scoop Models

_Interview with Veronica B. Vallenes

Where did you study and what did you like most about the school and  the city the studied?
I studied at The National College of Art and Design in Oslo, Norway. I liked the way we learned about different
processes of designing. I also liked the classes like sculpture, colour and art history that we had together with
art students from other departments. These classes influenced the work I do nowadays. Modelling is almost like
sculpturing, which I use a lot in my work and I love working with colours. Furthermore Oslo is a city with a great
music and art scene and I was surrounded by really nice people.

What did you like least about it?
There was barely anything happening in fashion when I lived there, so it wasn`t so inspiring when it came to
designing.

When did you decide to become a fashion designer and why?
Since I was twelve I knew I was going to be a fashion designer. Sewing and creating clothes has always been a
big passion.

What do you do to get inspired and how do you usually start a collection?
I watch movies, listen to music, go to art exhibitions, study other cultures and fashion history, and I also get a lot
of inspiration when I have the fabric in my hands.

Can you name a few movies or film directors that inspire you?
Films like Annie Hall, A Single Man, Twin Peaks, Persona, Rear Window, Le Mépris and directors such as Ingmar
Bergman, David Lynch, Jean- Luc Godard, Tom Ford.

And fashion designers?
Phoebe Philo, Stella McCartney and Yves Saint Laurent, in the years he was the head designer.

What are your plans for the future, what would you like to be doing in five years?
I will continue to develop my brand, collaborate with exciting people and make the brand stronger and bigger.

If you wouldn’t be a designer, what would you be?
A photographer, I love the different atmospheres photographers can create.

What is the most ugly piece of clothes you have in your personal wardrobe?
It must be a pair of wool tights that has seen it`s better days, but it is so comfortably to wear when I come home after a
long day in tight clothes.

What the most beautiful one?
A dress I have inherited from my mother. It is a beautiful dress and it has a lovely vintage feeling. She got it from a Greek
boyfriend when she was young.

Can you name five songs that you listen to a lot lately?
Do you Remember by Ane Brun Video Games by Lana Del Rey Love Letters by Angelo Badalamenti (from the David Lynch
film Blue Velvet) All the Rain by Charlotte Gainsbourg Wicked Game by Chris Isak

 

Interview by Titus Elias
 
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