ADO LES SCENS by Hyun Yeu

_archive #13

fashion designer ADO LES SCENS by Hyun Yeu
photography Sophie Van der Perre
concept & styling Martijn Nekoui
makeup & hair Valerie Dobbe
models Anton van der Sluis at Tony Jones Model Management & Arthur van Andel at Skin Models

_Interview with Hyun Yeu

Where did you study and what did you like most about it?
I chose to come to Amsterdam from Korea, because I really wanted to study at Gerrit Rietveld Academy. It’s
a great school that opened my eyes to conceptual approach to art and design. I love Amsterdam, with it’s
pretty city centre. It’s a fun city with a lot of cultural activities and most of all it’s so centrally located, which
makes it easy to go to other European cities for weekend trips.

What did you like least?
I hated the rainy summer afternoons without sunlight.

When did you decide to become a fashion designer and why?
I was working in a bank in Korea. One day I got really tired of it, I wanted to do something creative. I looked
around to see where my passion truly lay. The answer was clear, it was fashion.

What are your plans for the future, what would you like to be doing in five years?
I would like to make my brand ADO LES SCENTS to be able to stands on it’s own and then I will be showing
in New York… or Paris.

If you wouldn’t be a designer, what would you be?
A fashion photographer.

What is the most ugly piece of clothes and what the most beautiful one you have in your
personal wardrope?
The most beatitul thing is ADO LES SCENTS Autumn winter 2011 collection coat. It is 100% cashmere, with
every seam of the jacket hand locked and with full silk lining. The most ugly one is a taylor made suit I bought
in Bangkok. I thought it was cheap and the result was cheap.

And to finish; name a song you love but you’re  ashamed of admitting to love.
The sound track of ‘GLEE’. Don’t tell please, it’s a secret!