Fashion designer Branko Popovic
Photography Lonneke van der Palen
Styling Branko Popovic
Hair & Make up Carlos Saidel @ Colourfool agency
Model Rob at 77models

Where did you study and what did you like most about the school and the city the studied?
I studied at ABKMaastricht, the Academy of Fine Arts in Maastricht in the south of Holland. After high school,
academy seemed like heaven, because I met amazing people and I got to do what I loved the most.

What did you like least about it?
There is always something to complain about. In general it was fine, but if I would choose an academy now,
it would not be ABKMaastricht.

When did you decide to become a fashion designer and why?
I actually wanted to study fine arts but I was not really sure. The first year at ABKM was more a general year
where I got various courses and then I chose to which department I wanted to go. I found out that I liked fashion
and the fashion department at the academy in Maastricht is really one of the best and most inspiring departments.
In the first year I was doing really well and my teachers told me I would do well in all departments but that fashion
would fit me best. When I look back at my childhood the love for fashion was already there. I loved to see my
grandmother knit and help her. I remember that I liked to organize events and fashion shows and I had a ken doll,
well that explains a lot. Still I have to admit that I am not sure if I want to be fashion designer forever. I long to
make art and do more than fashion.

What do you do to get inspired and how do you usually start a collection?
In each collection I search for a certain need why I want to design a collection. In the first place I see this as an
expression of things that are going in my head or things I’ve experienced. I have to have a deeper meaning or reason
why I am doing a collection. In the beginning I am more interested in the concept than in clothes as a product. I use
fashion design as a form of expression, at the end I also have respect for fashion design and I look for a balance
between concept and fashion design. Within this process I find lot of struggles and it’s not so easy to find the right
balance. An example of my last collection:
Originally I come from Ex-Yugoslavia (Croatia), and the last collection is about transformation of the shape of the
star (red star was the symbol of the flag) as a metaphor for the split-up of Yugoslavia. This split-up and the war in
Yugoslavia is the reason I am living in The Netherlands. This collection is also an expression for transformation of
my life, leaving Yugoslavia for The Netherlands.

What are your plans for the future, what would you like to be doing in five years?
In the future I would like to still have a fashion label and to have more selling points. But most of all I want to create
art again and invest more time in that. I want to draw, make installations and performances and do more multi- and
interdisciplinary work. I would like to be travelling more. I would love to still have my blog brankopopovic.blogspot.com
because I love to share amazing work of other designers, talents and artists. I hope that FASHIONCLASH, a foundation
I have co-founded, still exists in five year. I hope that we can realize the projects we dream about and that we can provide
platform for many young designers from all over the world.

If you wouldn’t be a designer, what would you be?
Artist or a teacher of art or fashion design.

What is the most ugly piece of clothes you have in your personal wardrobe?
I can’t think of any. If I had one I think I got rid of it last time I was cleaning out my wardrobe.

What the most beautiful one?
I have a very nice shirt from Gaspard Yurkievich. I did my internship there and this shirt reminds me of that time. I also
have a very nice red jacket from designer Ingo Binder.

And to finish; name a song you love but you’re ashamed of admitting to love.
I come from Ex-Yugoslavia and there are so many folk singers and songs that I like and have a memory attached to.
Many of them are really bad but still great to hear at times when I am nostalgic or cleaning the house, but I would not
post those songs on facebook.

More info:
www.brankopopovic.com
www.fashionclash.nl
www.brankopopovic.blogspot.com

Interview by Titus Elias

A Backstage pictures from Fashion Seeds #15
See complete story very soon…

A Backstage pictures from fashion seeds #14
See complete story in VERONICA B. VALLENES 

fashion designer Veronica B. Vallenes
photography Simon Birk
stylist Stephanie Loa 
makeup & hair May Naes at Scoop Artists 
models Trine Hyldtoft at Scoop Models

_Interview with Veronica B. Vallenes

Where did you study and what did you like most about the school and  the city the studied?
I studied at The National College of Art and Design in Oslo, Norway. I liked the way we learned about different
processes of designing. I also liked the classes like sculpture, colour and art history that we had together with
art students from other departments. These classes influenced the work I do nowadays. Modelling is almost like
sculpturing, which I use a lot in my work and I love working with colours. Furthermore Oslo is a city with a great
music and art scene and I was surrounded by really nice people.

What did you like least about it?
There was barely anything happening in fashion when I lived there, so it wasn`t so inspiring when it came to
designing.

When did you decide to become a fashion designer and why?
Since I was twelve I knew I was going to be a fashion designer. Sewing and creating clothes has always been a
big passion.

What do you do to get inspired and how do you usually start a collection?
I watch movies, listen to music, go to art exhibitions, study other cultures and fashion history, and I also get a lot
of inspiration when I have the fabric in my hands.

Can you name a few movies or film directors that inspire you?
Films like Annie Hall, A Single Man, Twin Peaks, Persona, Rear Window, Le Mépris and directors such as Ingmar
Bergman, David Lynch, Jean- Luc Godard, Tom Ford.

And fashion designers?
Phoebe Philo, Stella McCartney and Yves Saint Laurent, in the years he was the head designer.

What are your plans for the future, what would you like to be doing in five years?
I will continue to develop my brand, collaborate with exciting people and make the brand stronger and bigger.

If you wouldn’t be a designer, what would you be?
A photographer, I love the different atmospheres photographers can create.

What is the most ugly piece of clothes you have in your personal wardrobe?
It must be a pair of wool tights that has seen it`s better days, but it is so comfortably to wear when I come home after a
long day in tight clothes.

What the most beautiful one?
A dress I have inherited from my mother. It is a beautiful dress and it has a lovely vintage feeling. She got it from a Greek
boyfriend when she was young.

Can you name five songs that you listen to a lot lately?
Do you Remember by Ane Brun Video Games by Lana Del Rey Love Letters by Angelo Badalamenti (from the David Lynch
film Blue Velvet) All the Rain by Charlotte Gainsbourg Wicked Game by Chris Isak

Polas done on the backstage of the _archive #13, follow this link to view complete story!

fashion designer ADO LES SCENS by Hyun Yeu
photography Sophie Van der Perre
concept & styling Martijn Nekoui
makeup & hair Valerie Dobbe
models Anton van der Sluis at Tony Jones Model Management & Arthur van Andel at Skin Models

_Interview with Hyun Yeu

Where did you study and what did you like most about it?
I chose to come to Amsterdam from Korea, because I really wanted to study at Gerrit Rietveld Academy. It’s
a great school that opened my eyes to conceptual approach to art and design. I love Amsterdam, with it’s
pretty city centre. It’s a fun city with a lot of cultural activities and most of all it’s so centrally located, which
makes it easy to go to other European cities for weekend trips.

What did you like least?
I hated the rainy summer afternoons without sunlight.

When did you decide to become a fashion designer and why?
I was working in a bank in Korea. One day I got really tired of it, I wanted to do something creative. I looked
around to see where my passion truly lay. The answer was clear, it was fashion.

What are your plans for the future, what would you like to be doing in five years?
I would like to make my brand ADO LES SCENTS to be able to stands on it’s own and then I will be showing
in New York… or Paris.

If you wouldn’t be a designer, what would you be?
A fashion photographer.

What is the most ugly piece of clothes and what the most beautiful one you have in your
personal wardrope?
The most beatitul thing is ADO LES SCENTS Autumn winter 2011 collection coat. It is 100% cashmere, with
every seam of the jacket hand locked and with full silk lining. The most ugly one is a taylor made suit I bought
in Bangkok. I thought it was cheap and the result was cheap.

And to finish; name a song you love but you’re  ashamed of admitting to love.
The sound track of ‘GLEE’. Don’t tell please, it’s a secret!

_archive #13

fasion designer Hyun Yeu
photography Sophie Van der Perre
concept & styling Martijn Nekoui
makeup & hair Valerie Dobbe
models Anton van der Sluis at Tony Jones Model Management & Arthur van Andel at Skin Models

archive #12 Montse Liarte

Photography Luciano Insua
Stylist Lía Lázaro
Photo assis. Andreia Martins
Model  Laia @ Sight Management

_archive #12

fasion designer Montse Liarte
photography Luciano Insua
stylist Lía Lázaro
photography Assis. Andreia Martins
model Laia at Sight Management

Marina Alejandre, Make up artist & Hair. Based in Madrid and works in any city that is possible, mainly in Madrid, but also, Barcelona, London, Paris, NYC, LA … You can see her work in magazines like Harper’s Bazaar, Woman, Vanidad, Glamour, Neo2, Telva, Tendencias, Yodona, Smoda, Esquire, Fiasco Mag.

“Everything I see, I read, I find That Gives me a feeling, something That Can Be Represented Through makeup, hair or a combination of both”

You can see her blog: marinaalejandre.blogspot.com